How much thought do you really need to put into choosing a domain name?

Just like your decision as to where your storefront is set, location matters.  Your domain is your online piece of real estate.   

Many business owners assume that if their website is well designed, visitors will flock to the domain no matter what.  This simply isn’t true.  There are many factors in getting traffic to your website and your domain name is a key element.

As one of the first things people see, a domain name can make a lasting impression; negative or positive.

Have you considered SEO when choosing your domain name?  You should.  While exact matches are no longer necessary to be ranked in online searches, incorporating them certainly helps. 

Brand recognition is important and having a memorable domain name will accelerate this process. By listing your perfectly chosen, catchy website on business cards, brochures, radio ads and other marketing materials, prime branding opportunities are utilized.

These are only a few of the many reasons why your domain name is so important.

Now that you’ve got just the right name, you’ll need somewhere safe to keep it.  

Reliable web hosting is an essential component to building a website. The internet is a 24/7 world and if your website is down, slow to upload or shows other signs of trouble, the customer will miss it completely or leave your site immediately.

Security, down-time, usability, cost, and excellent technical support are just some of the elements to be considered when choosing a web host.